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|  | | 08/03/2004,
09:15 AM - 10:00 AM
Throughout history customer choice has transformed entire industries. Japanese auto manufacturers challenged US automakers to build more reliable, economical cars. In the 80s, the breakup of the Baby Bells made telecommunications more affordable. When customers are given choice rather than forced to settle on the status quo, the results can be
powerful. Superior quality and service. Diversity. Faster innovation and increased performance. All are derived from choice. Matthew Szulik, CEO and Chairman of Red Hat, together with Chris Hjelm, CTO of Orbitz, will deliver an address on the freedom of choice and how it is transforming the way the world does business.
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 | | 08/03/2004,
11:45 AM - 12:30 PM
When you are looking to build a Linux deployment, what are the business aspects and business models for doing that in your company? What do you need to consider as you build your own Linux infrastructure? Where and how can Open Source play a role in this? Together, Open Source and Linux provide a broad portfolio of technologies to architect a solution that addresses your mission-critical business needs. Martin Fink will discuss the application of Open Source along with Linux - the business and technical realities - introducing enterprise examples, including a special guest or two who can speak from experience on the challenges and opportunities to solve real business problems with open source and Linux.
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 | | 08/03/2004,
04:30 PM - 05:30 PM
Host: Larry Augustin, Partner, Azure Capital Partners
Once again, the infamous "Golden Penguin Bowl" makes its way to center stage to entertain and enliven the LinuxWorld audience. Come watch two teams, comprised of some of the most notable open source personalities, match wits in this wacky geek trivia game. Find out if it will be the "Geeks" or the "Nerds" who will be the next winners of the "coveted" Golden Penguin award!
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 | | 08/04/2004,
11:00 AM - 11:45 AM
 | Nick DonofrioSenior Vice President, Technology and Manufacturing, IBM.
| Nick Donofrio is the principal architect of IBM's global technology strategy. In the keynote address, he will outline how IBM is leveraging Linux inside its enterprise to foster innovation, increase security and reduce costs. He will review how IBM is applying that knowledge to enable clients to attain new levels of productivity through open operating-environment solutions. He also will detail how Linux is enabling true on demand businesses as it integrates employees, customers and business partners.
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 | | 08/04/2004,
02:30 PM - 03:15 PM
Alfred Chuang, BEA Systems Founder, Chairman and CEO, will review the keys to Linux growth in enterprise IT today. He will also highlight the essential factors for improving IT and corporate productivity and how to move Linux to a stronger corporate role. Through innovative examples presented by Mike Parks, CIO, Virgin Mobile USA, this keynote will show how the changing economics of enterprise computing has sparked a revolution in application development, integration and deployment and how Linux is helping organizations master these challenges and establish new competitive advantage.
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