Downloads to Dollars: Building a Revenue Stream from Free Product Traction
05/22/2007, 10:30 AM - 11:20 AM
Moderator:
Larry Augustin, Angel Investor.

Speakers:
John Bara, Vice President of Marketing, XenSource, Inc.
Rob Bearden, COO, OpenSpan, Inc.
Dave Roberts, VP of Strategy & Marketing, Vyatta.
Steven Woods, CTO, Eloqua Corporation.

The number one statistic Open Source startups promote as evidence of their product traction is downloads. But do those downloads really turn into business? How do Open Source startups go from a free, Open Source download to real revenue? Listen to four leading industry experts who have lived through the problem of converting downloads to dollars explain what has and hasn't worked for them.

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