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Macworld Conference & Expo attendees take action!
They:
| » | discuss products seen at the event with their peers/colleagues |
| » | evaluate products, manufacturers and suppliers |
| » | purchase new products/services seen at the show |
| » | identify new sources and channels from which to purchase products |
| » | establish new supplier relationships |
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Through an extensive marketing campaign, Macworld Conference & Expo provides exhibitors with the most qualified Macintosh customer base from a broad range of industries. The Business Professional-Consumer ratio has consistently been 70% Business – 30% Consumer.
Industries targeted and represented are:
| » | Graphic Design-Creative Services |
| » | Education: Higher Ed/Corporate Training |
| » | Education: K-12 |
| » | Consultant-Business Service |
| » | Film-Video-TV |
| » | Software/Application Development |
| » | Advertising-Public Relations |
| » | Photography-Digital Imaging |
| » | Arts-Fine Arts-Culture |
| » | Computer Reseller-Retailer |
| » | Distributor-Wholesaler |
| » | Music-Audio |
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Macworld delivers a dedicated & loyal audience consisting of:
| » | Creative Directors |
| » | Graphic Designers |
| » | Corporate Management |
| » | CEO, President, CIO, CTO) |
| » | Artists/Art Directors |
| » | Animators |
| » | New Media Professionals |
| » | Marketing/Sales/Advertising |
| » | Professionals |
| » | Educators/Teachers |
| » | Architects/Engineers |
| » | Consultants |
| » | IT/IS Managers, Support |
| » | Software Programmers/Integrators |
| » | Application Developers |
| » | System Administrators/Network |
| » | Managers |
| » | Web/Content Developers |
| » | Music/Audio Professionals |
| » | Photographers |
| » | Video, Film-makers |
| » | Students |
| » | Small Business Owners |
| » | Savvy Users, Prosumers, Hobbyists |
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